Jenny Miller moved into the role of Director of Athletic Sponsorships and Marketing on April 1, 2022.
Miller will assist in the development and maintenance of athletics strategic partnerships, promotions, advertisements, and hospitality related to athletic activities. She will also be responsible for operating sponsorship, ticketing and marketing programs for the athletics program with various marketing, sponsorship and hospitality opportunities across university, conference, community and regional organizations.
A UWA alumnus, Miller has spent the last few years in roles located within the UWA Office of Institutional Advancement, most recently as marketing and communications coordinator. She has also served as annual fund coordinator and communications assistant.
For the last three years Miller has overseen the operation of the UWA Tiger Club from her role in institutional advancement but will bring that role back to athletics in addition to numerous other duties.
Miller will work in the athletic department to enhance marketing campaigns to engage fans and attract business sponsors, as well as assisting with event management and leading the way on branding, ticketing and hospitality.
She will also assist in obtaining publicity for sponsorships, including targeting and identifying appropriate messaging, as well as other duties as assigned by the athletics director.
She worked internships with ESPNU Campus Connection, WDGM-FM “The Game” and with the Tuscaloosa News/TideSports.com. Miller also was a customer service agent and financial representative as well in the insurance business before accepting a position as an admissions counselor at UWA in November 2017.
Miller earned her Bachelor of Science in Integrated Marketing and Communications in May 2013 and her Master of Arts in Integrated Marketing in May 2020, both from the University of West Alabama.
