LIVINGSTON, Ala. –  The University of West Alabama Department of Athletics has announced a new partnership with FanWord, the leading AI technology and storytelling companies in college sports. Through this collaboration, UWA will adopt FanWord Assist – FanWord's AI-powered software tool – to streamline and elevate its written content across all athletic programs.

FanWord Assist is designed specifically for sports communications teams, enabling faster production of content such as game recaps, player bios, coach spotlights, and other written features. This will allow West Alabama to maintain high storytelling standards while expanding the reach and frequency of its content.

FanWord's platform is trusted by more than 150 collegiate athletic organizations across all levels, including schools like UC San Diego, Little Rock, Liberty, Roosevelt, UNC Pembroke, and Minnesota State. The addition of West Alabama continues FanWord's rapid expansion in the Division II space, where resource-conscious programs are looking to increase content output without compromising quality.

"We're honored to partner with West Alabama and support their storytelling efforts," said Christopher Aumueller, CEO of FanWord. "UWA has a proud tradition, and the Tigers are doing remarkable things across all sports. We're excited to help them spotlight those stories more effectively, while also making life easier for their internal communications staff."

In today's college athletics landscape, storytelling plays a vital role in athlete branding, alumni engagement, and fan loyalty. This new partnership not only brings increased efficiency to West Alabama's communications efforts but also strengthens the connection between its student-athletes and the broader community.

About FanWord
FanWord is one of the leading AI technology and storytelling companies in the college sports industry, working with more than 150 athletics organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click here.